Contents:

• Introduction
• Example 1 - How satisfied are drivers of German manufactured motorcars?
• Example 2 - How satisfied is the general public with the UK's National Lottery?
• Example 3 - How can Brentford FC best increase its revenue?

Introduction:

The Dynamic Questionnaire Engine™ technology can be easily integrated into your own questionnaire related products to enable you to implement your own survey, which benefits from the advantages of the technology.

However, bespoke survey solutions can also be quickly achieved by customising DQE Solutions' IYCQ™ family of standard products (standard customisation).

As discussed on the Product Customisation page, the standard level of customisation uses the IYCQ™ family as a basis and enables you to define the following:

• Your own logon procedure for the survey
• Your own 4 Key Business Areas
• Your own set of 21 questions for the Dynamic Questionnaire Engine™
• Up to three of your own custom questions (for the IYSS's 'additional questions' page)
• Your own company logo on each page of the questionnaire
• Your own summary display (shown to respondent on questionnaire completion)

This current page gives examples of how custom specific surveys have been developed using standard customisation only.

Example 1 - How satisfied are drivers of German manufactured motorcars?

This is an example of how DQE technology can be used in a targeted market environment.

Objective

	1)	To establish the level of satisfaction of drivers of German manufactured motorcars with the manufacturer and how loyal they are to them
	2)	To benchmark the results across the 5 main German car manufacturers (Audi, BMW, Daimler-Chrysler, Porsche, VW)

Platform
Internationale Automobil-Ausstellung (IAA) - International Motor Show - Frankfurt, Germany.

Methodology
Using standalone PCs, survey visitors to each German manufacturer's stand during the 9 day show.

Questionnaire Details

Property Requirement Logon Details Respondent to click on one of five icons, each representing the emblem of their motorcar manufacturer Key Business Areas Product Offering; Customer Orientation; Product Quality; Competitiveness Additional Questions 1) The best feature of their motorcar 2) The worst feature of their motorcar 3) Their second choice of motorcar Logo Requirement Questionnaire logo dependent on which manufacturer was chosen Summary Display Graphical Output showing: 1) Respondent's level of satisfaction     with manufacturer 2) Weighted average of all inputs for     the manufacturer today 3) Total average of all inputs for all     manufacturers today 4) Total average of all inputs for all     manufacturers for the entire show

Example 2 - How satisfied is the general public with the UK's National Lottery?

This is an example of how DQE technology can easily be adapted for a broader, country-wide 'polling' environment.

Objective

	1)	To establish the general public's level of satisfaction with the National Lottery in the UK, run by Camelot
	2)	To benchmark the results across postcode districts, to establish any demographical effects

Platform
Internet based.

Methodology
Enable the general public to complete the survey within a 6 week period, utilising national public libraries for those not possessing a PC or internet connection.

Questionnaire Details

Property Requirement Logon Details Respondent enters their postcode into logon page Key Business Areas Games; Prize Money; Accessibility; Organisation (Camelot) Additional Questions 1) The best feature of the lottery 2) The worst feature of the lottery 3) What would be the first thing the respondent would change if they could Logo Requirement The National Lottery Logo Summary Display Graphical Output showing: 1) Respondent's level of satisfaction 2) Weighted average value of     respondent's postcode area 3) Total average value for the UK 4) Graph of the UK showing colour-     coded postcode regions (according     to satisfaction)

Example 3 - How can Brentford FC best increase its revenue?

This is an example of how DQE technology can easily be adapted for a targeted 'polling' environment.

Objective

	1)	To establish the loyalty of Brentford FC's supporters, to win back lost supporters and to increase the visit frequency of casual supporters
	2)	To define how best to maximise match day revenues

Platform
Internet based.

Methodology
Invite supporters (past and present) to take part in the survey using adverts in Brentford FC match day programs and local press. Willing respondents not possessing a PC or internet connection would be able to take part in the survey by attending Brentford FC's own computer facility.

Questionnaire Details

Property Requirement Logon Details Respondent enters their "supporter status" Key Business Areas Football; Facilities; Organisation (Brentford FC); Community Programmes Additional Questions 1) Would you be willing to make a financial contribution to Brentford FC? 2) Which fund raising activities would you like to see Brentford FC offer? 3) What is your opinion of Brentford FC's family enclosure? Logo Requirement Brentford FC Logo Summary Display Graphical Output showing: 1) Respondent's level of satisfaction 2) Weighted average value for     supporter's classification 3) Weighted average for all supporter     types.